How It Works

This is a self-assessment tool. This guided process helps you identify patterns in your personality, behavior, and values so you can better understand how you naturally express your brand.

 
It’s not a test with right or wrong answers. It’s an opportunity to gain clarity about who you are at your core and how that translates into your brand voice, message, and presence.
 
  • Trust your gut. Answer based on your first instinct, not what you think is the best or most impressive response.
  • Don’t overthink it. Respond honestly and quickly. There’s no need to analyze or filter your answers.
  • Stay true to your current self.  Choose responses that reflect how you naturally think, feel, and act right now, not who you wish to be.  
 
Take a deep breath, trust yourself, and let’s discover the truth of how your brand is wired.

 

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